#### MATHEMATIC APPROACH TO INNOVATION

The mathematical formulation that allows us to calculate ideas with their unit of measure (IUR) and the sense of direction to where innovations are addressed: from 1.00 iur to 0.00 iur

#### Measure your product / service / process by mathematic way.

This is a new way to work with innovation – measure ideas of products, services and processes, from the side of the end – user.
When we measure, we discover where we are, between 1.00 and 0.00 iur. With this information, we know what to do, to get to 0.00 iur, the safe harbor of the innovation. It is something like having a compass that guides us to navigate safely. Without it, S.I.T., we would probably be lost in the ocean of ideas. This exclusive service is one of the best we offer to our clients, among others.

#### Identify opportunities and evolution inside your product

When you measure your item, you can identify new possibilities that were hidden. The measurements show you, immediately, where are the bottlenecks or opportunities, to evolution your innovation. Naturally, if you discover these points you can focus in solving these questions.

#### Identify problems and offer solutions for your innovation

It is easy to find problems that could be understood as “constrictions, or bottlenecks”, which the end – user has to solve when use the item. These points prevent the user’s workflow. Then, the innovation manager can see these points and clean them to improve the workflow to the clients, after measuring them

#### Evaluate “if and why” the idea will be, or not, success

Now we have the “sense of direction of ideas to innovation”. It goes from 1.00 to 0.00 iur. If we know the direction to the safe harbor (Ideal Idea = 0.00 iur) and we know which is the idea number, then we can know if and why the idea will be, or not, successful. It is as if we had a compass and know to where and what we have to do to navigate successfully.

#### Work with mathematical certainty

Typically, managers work with a high degree of uncertainty of the result of the ideas to be transformed into innovation.

This time is finished.
The S.I.T. ©® is the first mathematical method to calculate ideas for innovation. It gives the managers an important and accurate numerical certainty to help them decide what to do. Like a doctor, who obtains the numerical results of a clinical exam and knows what to do to cure the patient.

#### How to begin to innovate – first step by mathematical way.

The first step is to measure your item, using the main mathematical formulation, explained in the book. You will get a number in iur. With this number, you can innovate much faster and with much more certainty. It does not take years and years, typically, to get to an innovation with a high degree of uncertainty.
You can find solutions objectively because you will know which points have to be solved, with many details.

ONLY S.I.T. ®© CAN OFFER THIS TYPE OF CERTAINTY TO INNOVATION MANAGERS, BASED ON MATHEMATICAL METHODS, MEASURED FROM THE POINT OF VIEW OF THE FINAL USER.