THE FIRST MATHEMATICAL METHOD OF EVALUATING IDEAS PROVIDES SECURITY AND SUPPORT TO INNOVATIVE MANAGERS AND STILL MEASURES THE LEVEL OF PRODUCT SUSTAINABILITY

TEAM / CONTACTS / INFORMATIONS ABOUT US

Rui Santo is visiting a professor at USP – São Paulo University / POLI – Polytechnic Engineer / PECE – Continuing Education Program in Engineering.

He is teaching creativity and innovation in MBA’s degrees since 1999. Lives in São Paulo.

He is:

– MA at ECA / USP – master in 2009. Communication, Information, Technology and Innovation.

– Senior Engineer working in Switzerland, Germany, France, Italy and Spain. 1986-1990.

– Elected by ESPM Magazine as one of top ten innovators Brazil. (May-Jun. 2006 issue).

Author:

– Methods of measuring ideas for innovation. Innovation Management. 2015.

– Five Methods for Measuring Ideas.

– The first method to evaluate/measure sustainability of products.

– S.I.T. ©® – Self-Compared Ideas Theory. Explain “The Gordian Knot of Innovation”.

– Presentation of the instrument for evaluating ideas: The Balance of Innovation ®©.

E –mail:  iursanto@gmail.com 

Q & A: QUESTIONS AND ANSWERS

We don’t know, yet. However, as soon as possible, after the book is translated to the desired language.

Yes, we teach S.I.T. ©® since 2004 but in parts. Now we teach all methods together in the same course.

In all places / languages they want to teach. S.I.T. ©® is a major evolution in the heart of innovation. Then we believe that everybody would like to learn about it.

I think so. They have to learn the theory completely. However, they may only absorb the part that interests them most. When you see the book summary, you see some things you would like to learn.

Yes, because there are many new concepts, many new details to think about innovation and, most importantly, learn to think from the side of the final user. All the concepts are easy and evident by themselves. Nobody needs much effort to understand and apply them. However, learning to think from the side of the final user is difficult in the beginning. We have always thought from the point of view of the corporation. Therefore, it’s easy to make mistakes, forgetting which side we really have to think about.

Therefore, in the beginning we need specialists, approved, authorized and certified to help professionals learn the S.I.T. ©® METHOD.

My personal experience shows that it is a Gauss’s curve. Around 20% of the learners learn easily and immediately, but 20% don’t learn (understanding the method is “impossible to them”). Additionally, 60% learn very well when we teach step-by-step. Our focus is this 60%.

It takes between 40 to 60 hours.

Each case will be special to the group.

Professionals from any sector, level or interest that work with ideas to be transformed into innovation, willing to contribute with new perspectives to this activity essential for everyone.

Examples:

a- Professionals, developers, managers and corporate directors of innovation;

b- Members of the three levels of government (federal, state and municipal), NGO’s and public enterprises responsible for innovation policies;

c- Researchers in any area of science, located in universities, research centers, institutes and the like;

d- Investors, members of banks, development banks and financing companies;

e- Entrepreneurs, inventors, creative groups and managers of companies of any size.