We have to be in user place.
We must develop ideas to innovation by the user / client side.
Never by corporation side!
HOW WE DO IT
We developed the first and complete mathematical theory applied on ideas for innovation. The method has three mathematical formulations. The first, new and more important, is about the user’s body efforts; the second is about human values and the third is about innovation price.
They work together, but it is not easy to see the influence of each one over the others. Hence we need the Balance of Innovation (the first instrument to evaluate ideas) where we can see the three formulations working together and how each one influences the others two, online.
The main formulation has one new unit of measurement – “IUR”.
The first instrument to evaluate ideas is a balance with three plates. Each plate has a function: the price, the human values and the physical-biological efforts consumed by the human body in handling an innovation.
This item is completely new. When managers develop an idea for innovation, they do not take efforts into consideration, until today. Measuring the efforts of the human body (iur) characterizes the “evolution of the innovation“. This is one of our copyrights, among many new observations and discoveries presented in the S.I.T.©®
Human values are considered subjective items. However, we can measure the human values and say which one has more value than others do. This means that we can quantify the human values and go ahead with them.
This system is important for the innovator-managers because they will know what they are doing is being done with mathematical certainty and, therefore, can continue the development supported by numbers. After all, the result has fewer losses (such as time, money, motivation and others) and is changed by more certainty. In addition, and as importantly, the innovation can be done in less time, with less money spent and minimum risk.
Q & A: QUESTIONS AND ANSWERS
If you change the methodology, the risk can be very low and even zero. The typical problem is that innovators think/create the ideas from “their” point of view, when they should think/create it from the end – user’s point of view.
Here you learn to know, a priori, since the beginning, “if and why” an idea will be accepted, or not, by the final user/customer, mathematically.
They say that the ideas are divergent, but that is not true. Ideas are always convergent. Convergence is an extremely important point for innovators. It cannot be neglected on any hypothesis.
Not only it is possible, but also very easy. We all measure the ideas offered to us daily. In addition, we choose those that require the least personal effort.
We always choose products and services that require the smallest efforts to our physical-biological organism. We always aim at consuming our “smallest efforts” (energy, time and movement) to get the greatest benefits.
This is a law of the universe. Occam has explained this characteristic centuries ago, through “Occam’s Razor. ”
Now we know how to measure, item by item, mathematically, and with a new unit of measurement, “IUR”.
Ideas transformed into innovation follow a pattern that goes from 1.00 iur (greater efforts) to 0.00 iur (no effort). When an idea reaches the value of 0.00 iur, we call it an Ideal Idea because it gives the benefits without the final user to having to do anything to obtain it.
We also call the value of “0.00 iur” the “safe harbor” of the ideas. The final user immediately accepts the first ideas that get to this point. In the book, we offer several examples. However, the “safe harbor” has no place for many competitors. Typically, we are seeing that only two or three competitors fit inside it. The final users (not the competitors) prevent others from reaching the harbor. It seems counter-intuitive, but it is a matter of saving human efforts.
- First step: measure the current product /service.
- Second step: create ideas that require less “iur” than the current idea
- Third step: test the idea through human values and prices. This point is crucial and it’s when we need the Balance of Innovation. If the results are positive, we set it off to the market. If not, we go back to the second step and create another idea, or make adaptations to the original one.
The mathematical method guides all the steps. This means that the managers will know what they are doing and will be protected by the mathematical and numerical values to decide what to do next.
There aren’t “speculations” (I think, you think, we believe…), which represent a risk of missing 96% in all cases, with loss of money, resources, time, motivation, and others.
Yes, it is the first and we believe it will be the only mathematical method because of the amount of discoveries and innovations contained in it. All the discoveries are very simple and obvious. Students prove their evidence by themselves.